Let's play: "Who's more popular?"
Jay Leno or Toyota?

2/25/2010 03:08:00 AM

Owning a Toyota, let alone a Toyota mini van ain't too popular these days... for good reason.

...that said, those new Toyota Sienna, "swagger wagon" commercials are cleverly entertaining. (See here.) (Many-a-blogger are complaining about how un-cool the ads are, but I'm willing to say that those people don't have a sense of humor.)

Still, it ain't lookin' too promising that I'll buy a Toyota that may or may not have a gas pedal that may or may not stick.

And I would rather eat a live grasshopper than buy a mini van. Unless it was a VW Routan. Those are cool.

(Did I just type that?)

Disclaimer: I realize that it was only a handful of Toyotas that experienced the sticking-gas-pedal issue. But, um... that's a few too many. (Did you see the latest? Mr. Toyoda is sorry about the faulty accelerators. Ya think?) As I was saying... I'll have you know that my first car was a 1986 Toyota Corolla that I ended up selling for $500 in '99. That was a fabulous car. We (my family and I) have had nothing but great experiences with them. (My Mom has had four.)

Question
: Is Toyota ever going to be able to rebound from this marketing/branding nightmare?

8 comments:

  1. It's too bad all of the problems couldn't have come out at once. Having the gas pedal thing, then the Prius thing, then whatever that last one was (I'm pregnant and don't remember details) all come out at different times make it seem like every Toyota is a death trap.

    I think people will forgive and forget. Well, everyone except the people that were stuck in runaway Toyotas.

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  2. People will get over it eventually. We're suckers for good gas mileage. :) We actually just got a recall notice on our 2009 Vibe, for much the same reason -- potential pedal-sticking. Eek. T skimmed the notice and saw, "Do not drive your vehicle for any reason" and started freaking out. He missed the preceding sentence that said, "If your pedal starts sticking while you're driving, pull over and call for assistance." Not that that really provides much more comfort...

    Poor Jay Leno. I don't really find him funny, but he seems like a nice guy. I still prefer Conan, though.

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  3. Still, to this day, I would rather buy and drive a new Toyota than watch Leno. *shiver*

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  4. (Sarah, that comment cracked me up. ME TOO.)

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  5. Every car company has recalls and some of which could be VERY dangerous and/or deadly if they're not fixed. We fix and we get over it.

    I actually commend Toyota for disclosing EVERYTHING instead of trying to hide the not-as-dangerous recalls it has along with the brake pedal thing.

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  6. Ah, two of my favorite topics right now...

    I got my new Toyota in November and had a baby in December. Does this news calm my new mother's nerves? Um, no. But I, like Sarah W., commend Toyota for coming out with it and coming up with a fix. So I took in my brand new car and got the new gas pedal. And I wouldn't think twice now about driving my family around in it. I bought a Toyota for their reputation (and because my father-in-law can get me a discount) and I still believe they are good quality cars. I received good customer service through this whole ordeal and feel that they handled this the best they could. The president/owner guy is a different story. Luckily I didn't have any issues with my car and the gas pedal. So I think my opinion of the situation is a lot different than those who had a sticky pedal. But everyone who owns one of the recalled cars should be sure to get the fix. And I'm sure once they do, this will all blow over.

    Leno, on the other hand, I will not get over. He's a schmuck and will always be a schmuck. (Sarah, love you, love your comment!) He would like people to think he's a nice guy, but this is the second time he's done this to someone to get what he wanted in his career. He's not as nice as he wants people to believe. I'm reading a book, "The Late Night Shift", it's quite revealing. Ugh, I spit in his eye. Puh!

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  7. I am meh to both. In both instances, two things sum up the situations: 1) shit happens and 2) business is business.

    Commentors are spot on about all cars and companies having recalls. I remember getting recall notices from VW for the Frau's car. And the VW dealership couldn't figure out WHICH recall it was. It was faulty wiring that resulted in car fires, as I recall. That barely got pub.

    Sticking pedals aside, I have just a big a problem with drivers as I do the car. For the drivers out there that DON'T know how to cut power to an engine when a car is going (it's called neutral), you should have your license revoked. Permanently. Drivers ed and driving classes, like most school these days, seems more concerned with a result (getting a license) than with the process (teaching people how drive legally and responsibly). There is a very base level understanding of cars that anyone driving should have, and I question how many people actually have it.

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  8. Toyota & Honda dropped the ball on handling the recalls , they should have came forward with a full disclosure. Instead of waiting for a huge media blitz and tons of public pressure. But Toyota & Honda are not alone , I never seen so many car companies having recalls all at the same time. I had no idea my car which is not even a Toyota or Honda, was affected until I searched on http://www.carpedalrecall.com and found I had a bad Anti Lock control unit on my 2008 Pontiac G8 , So be careful

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