Open letter to the Gap.

3/20/2009 09:08:00 AM
Dear Gap/Old Navy/Banana Republic/Piperlime,

Allow me to offer a suggestion.

As a frequent online shopper I rely on the accuracy and ease-of-use of your various sites nearly daily. (I have debit receipts to prove it. And a husband who says, "Um... it may be time to lay off the online shopping.")

I appreciate that I can shop at all four of your stores at one time and pay just one shipping charge. KUDOS.

I do however have a suggestion regarding the items within your site.

Allow us consumers to actually rate/critique our purchases. You know? Just like target, amazon and the others.

Now, I know that you're attempting to be a titch more "up scale" (whatever, you're the Gap -- not Dior) than the big-box online folks I just mentioned, but the bottom line is that this is the perfect opportunity for your customers to underscore their love for various products. And, well - call you out on ones that suck.

Like the maternity jeans I just bought in the size YOU recommended but when I try them on I can't get past my butt. I looked for THIRTY minutes for a zipper. (Who doesn't put a button OR a zipper in maternity pants? The only way I could actually wear these jeans if is I cut them at the seam and then sewed them on my body. Who has time for that?)

Had some caring consumer reported that the actual overcoming of one's thighs/butt may be an obstacle in actually wearing these pants, I may have thought twice and purchased something else. Thus saving myself time, effort and a $6 return fee.

(Here are said pants.) Cute? Yes. Wearable? No.

So, Gap/Banana/Old Navy/Piperlime - trust your consumers. Let us have a voice.

Sincerely,
A pregnant woman who's butt is clearly getting bigger

8 comments:

  1. i'm going to side with you and fault the Gap for their crappy advice. 1 point Ky.
    Also, the day your ass is "big" is the same day that pigs suddenly fly out of mine....

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  2. I JUST LOVE READING THIS STUFF...IT EITHER PUTS A NEW THOUGHT IN MY HEAD OR BETTER YET A SMILE ON MY FACE....MAY I ASKY WHY YOU NEED A PAIR OF JEANS IN CABO??? WHEN LILA IS DUE IN A COUPLE OF MONTHS????

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  3. OH BY THE WAY YOU LOOK ADORABLE PREGNANT!!!! JEANS OR NO JEANS!!!

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  4. Yeah, not sure I ever owned a maternity pant/shorts that had a zipper or button. I was grateful for elastic bands. :)

    I do like the idea of rating stuff!

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  5. oh, and you much succumb to the fact that you will NEVER feel cute while pregnant yourself. You will always think almost everyone else is soooo cute pregnant. But we will always feel like a beached whale while pregnant.

    (of course, YOU are the cutest pregnant person alive.... verifying my above theory!)

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  6. maternity jeans are pure evil...whether they have zippers or not. pure evil.

    and yes, i agree..the gap needs to have customer reviews.

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  7. i bought those same jeans and had to return them - I was shocked at how they fit and I'm with you - couldn't get them over my butt and I was shocked that there was about 2 inches of elastic on the entire waist and not a button or zipper anywhere - completely baffling

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  8. Cousin - I am THRILLED that you had the same terrible experience with those jeans.

    THRILLED.

    Yiayia - I still wear the 'ole jeans to work. The office gets chilly.

    Q.O. - ALL of my maternity pants (count them: 1, 2, 3) have zippers and buttons and NO panels. I need to feel like a real person. Those panels kills me.

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